Video Marketing Stats

We create quality promotional videos for your ranch. Read on to learn why video marketing is so important.

  • Cisco predicts a staggering 90% of internet traffic will be driven by video within the next year or two... yes, 90% of all web traffic!
  • Video marketing is here to stay... even if you choose not to add it to your service mix.
  • "In the future, people watching travel programs will be able to make immediate bookings through their smart TVs via travel apps or web links. - "

 

Why Video Marketing

 SEO Benefits...

  • SEO commonly refers to Videos as Engagement Objects;
  • Based on their purchase of YouTube.com, Google considers video to be an important part of the online experience.
  • When videos, travel series and movies contain SEO (usually with titles, keywords and links) they can increase a page rank where they are embedded.
  • Google recognizes keywords and phrases in voice over in videos! This is done through Youtube’s technology called “Transcribe Audio”; it also converts voice audio to captions at no charge.
  • A properly optimized video thus has the power to divert traffic to your website and augment your sales. The more links your homepage gets from traffic-heavy sites like YouTube, the higher the ranking of your website in search engines. The benefits of video marketing build up your position as an expert in your chosen field as your video is ranked higher in search engine pages. Uploading consistent video and latest information and offerings helps to maintain the top ranking of your website.

 

 Take a look at these video - and online distribution - marketing stats:

  • Travelers who view video are an astounding 89% more likely to book.

  • 52% of consumers take action after watching an online video - comScore

  • Consumers who watch a well-scripted video are 85%more likely to purchase. - eMarketer

  • Vistors spend 10x longer on-site with testimonial videos. -Reel SEO 

  • Your Video can have a viral affect and be shared amongst people and across a number of platforms thereby increasing your reach on the Internet;

  • People love to watch videos and it is increasing in popularity therefore higher conversions for your brand

  • TV Viewing Slips as Streaming Booms, Nielsen Report Shows. Viewership of traditional television dropped nearly 4% last quarter, as online video streaming jumped 60%, according to a new report from Nielsen, crystallizing a trend.  -The Wall Street Journal

  • Among viewers between the ages of 18 and 49 - a coveted demographic for advertisers - TV viewing per day declined 3%. People 18 and over al all ages - including adults over 55 - increased consumption of digital video by more than 50% a day. 
  • Even movie theaters are re-thinking Distribution Channels: "less people are going to movies and movie theatres are thinking of how they can create new online distribution channels to increase viewership and capitalize on the demand for Online content. -CBS 

 

Do we have your attention?  Great!  Now take a look at this...

1.8 million words

Do you have the time and energy to write 1.8 million words?  

That's the equivalent of 3,600 typical web pages.  If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

When you look at it that way, on line video marketing and utilization of an online distribution channel is the single most practical use for your marketing time and energy. 


45.4%

According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. But what does all this work out to in real numbers?

What’s The Market for Online Video?

100 Million
That’s the number of Internet users who watch online video each day.

65% visit the marketer’s website after viewing a video


Email – Increase Click Thru Rates with Video...

96%
An Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.

200%
The Forrester Marketing group surveyed businesses and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.

75%
Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.

51%
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

Takeaway: Video marketing increases sales and leads. According to studies, businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.

 

 

And, don't forget...as a Travel Destination, video is better to…

  • Convey visual and emotional touch points. Tell your story and give the opportunity to deliver a personal message about your destination, business, or product.
  • Amenity Overviews – Show off amenities, facilities, services.
  • Use short video clips to talk to visitors in an authentic voice – so consumers feel like they are getting to know you or answer common questions that will assist them with their bookings
  • Special Events & Holidays – show off specific events or holidays with short, direct and meaningful videos – Holiday Events, Wine Tasting Weeks, Girlfriend Getaways.
  • Feature offers on specific time-periods that highlight great rates to increase traffic and bookings in the off-season.
  • Showcase a specific offering or overview of your ranch and why it’s meaningful to the consumer.
  • Let guests personally meet you!

 

Discover Outdoor Life Video Campaigns rise above the Travel Industry

Discover Outdoor Life Video Views: 276,262 and constantly growing

Travel Industry Average: 3,070 views/video average

Avg Minutes Watched/Video: 4:46

Top 2 Geographies: United States, Canada

Age: 52.1% = 35-65 years of age; 15% = 25-34 years of age

Average Video Click Thrus to Destination's Website: 3000(Feb-Oct)

*Analytics on Discover Outdoor Life Video Campaigns - February - October 2015

 

Contact Us!

  • We create packages within your budget;
  • We create destination travel videos from 30 second to 5 minutes;
  • We offer marketing packages to get your destination out there!